for Grindex

Update: 03.10.2022

Last week: 37 week 2022 (19.09.2022 - 25.09.2022)

Last full month: Aug 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 2 507 45.7% 56.8% 10 1 219 615 54.6% 84.6% 7 20.2%
MoM 7 637 18.0% 49.7% 0.2 3 552 469 16.8% 79.8% -0.1 17.6%
YTD 83 791 -7.0% 53.9% -4.1 39 500 905 17.4% 82.0% 1 0.1%
MAT 111 328 -11.7% 52.6% -5.9 51 461 500 13.2% 81.0% 0 -1.8%
KAPSIKAM
WoW 22 691 8.3% 2.7% 0.1 8 782 570 8.4% 2.6% 0 5.7%
MoM 65 664 5.2% 2.2% -0.1 25 946 790 3.3% 2.3% -0.1 7.7%
YTD 740 614 -0.8% 2.6% 0 307 317 989 -0.9% 2.7% -0.2 -2.0%
MAT 1 058 769 -4.8% 2.7% 0 436 147 379 -4.6% 2.9% -0.3 -4.2%
MILDRONATE
WoW 84 705 6.7% 15.9% 0.2 56 645 280 8.4% 15.7% -0.1 5.6%
MoM 294 418 18.3% 17.3% 0.4 194 148 296 20.2% 17.5% 0.7 15.5%
YTD 3 483 869 3.2% 13.6% -0.4 2 086 347 410 50.5% 14.1% 2.3 6.1%
MAT 4 903 435 6.2% 13.6% 0.4 2 633 896 769 38.7% 13.2% 1.9 3.1%
SULFARGIN
WoW 2 495 4.2% 0.6% 0 1 421 597 2.9% 1.0% -0.1 7.1%
MoM 10 989 -30.2% 0.7% -0.4 6 060 055 -23.9% 1.2% -0.4 5.4%
YTD 114 039 -3.2% 0.8% 0 58 483 930 2.9% 1.2% 0 -8.5%
MAT 160 379 -3.2% 0.9% 0 81 420 135 3.5% 1.2% 0.1 -8.7%
VIPROSAL
WoW 21 981 11.3% 2.5% 0.1 8 282 130 9.4% 2.4% 0 5.7%
MoM 65 120 -16.6% 2.1% -0.6 25 130 486 -19.8% 2.1% -0.7 7.1%
YTD 891 303 11.0% 2.9% 0.3 362 854 326 20.2% 3.1% 0.3 -1.9%
MAT 1 331 679 11.3% 3.2% 0.4 532 338 577 17.8% 3.4% 0.4 -4.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 83 791 -7.0% 53.9% -4.1 39 500 905 17.4% 82.0% 1 0.1%
KAPSIKAM 740 614 -0.8% 2.6% 0 307 317 989 -0.9% 2.7% -0.2 -2.0%
MILDRONATE 3 483 869 3.2% 13.6% -0.4 2 086 347 410 50.5% 14.1% 2.3 6.1%
SULFARGIN 114 039 -3.2% 0.8% 0 58 483 930 2.9% 1.2% 0 -8.5%
VIPROSAL 891 303 11.0% 2.9% 0.3 362 854 326 20.2% 3.1% 0.3 -1.9%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 111 328 -11.7% 52.6% -5.9 51 461 500 13.2% 81.0% 0 -1.8%
KAPSIKAM 1 058 769 -4.8% 2.7% 0 436 147 379 -4.6% 2.9% -0.3 -4.2%
MILDRONATE 4 903 435 6.2% 13.6% 0.4 2 633 896 769 38.7% 13.2% 1.9 3.1%
SULFARGIN 160 379 -3.2% 0.9% 0 81 420 135 3.5% 1.2% 0.1 -8.7%
VIPROSAL 1 331 679 11.3% 3.2% 0.4 532 338 577 17.8% 3.4% 0.4 -4.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 2 507 45.7% 56.8% 10 1 219 615 54.6% 84.6% 7 20.2%
KAPSIKAM 22 691 8.3% 2.7% 0.1 8 782 570 8.4% 2.6% 0 5.7%
MILDRONATE 84 705 6.7% 15.9% 0.2 56 645 280 8.4% 15.7% -0.1 5.6%
SULFARGIN 2 495 4.2% 0.6% 0 1 421 597 2.9% 1.0% -0.1 7.1%
VIPROSAL 21 981 11.3% 2.5% 0.1 8 282 130 9.4% 2.4% 0 5.7%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 7 637 18.0% 49.7% 0.2 3 552 469 16.8% 79.8% -0.1 17.6%
KAPSIKAM 65 664 5.2% 2.2% -0.1 25 946 790 3.3% 2.3% -0.1 7.7%
MILDRONATE 294 418 18.3% 17.3% 0.4 194 148 296 20.2% 17.5% 0.7 15.5%
SULFARGIN 10 989 -30.2% 0.7% -0.4 6 060 055 -23.9% 1.2% -0.4 5.4%
VIPROSAL 65 120 -16.6% 2.1% -0.6 25 130 486 -19.8% 2.1% -0.7 7.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs