for Grindex

Update: 03.10.2022

Last week: 37 week 2022 (19.09.2022 - 25.09.2022)

Last full month: Aug 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	2 507	45.7%	56.8%	10	1 219 615	54.6%	84.6%	7	20.2%
MoM	7 637	18.0%	49.7%	0.2	3 552 469	16.8%	79.8%	-0.1	17.6%
YTD	83 791	-7.0%	53.9%	-4.1	39 500 905	17.4%	82.0%	1	0.1%
MAT	111 328	-11.7%	52.6%	-5.9	51 461 500	13.2%	81.0%	0	-1.8%
KAPSIKAM
WoW	22 691	8.3%	2.7%	0.1	8 782 570	8.4%	2.6%	0	5.7%
MoM	65 664	5.2%	2.2%	-0.1	25 946 790	3.3%	2.3%	-0.1	7.7%
YTD	740 614	-0.8%	2.6%	0	307 317 989	-0.9%	2.7%	-0.2	-2.0%
MAT	1 058 769	-4.8%	2.7%	0	436 147 379	-4.6%	2.9%	-0.3	-4.2%
MILDRONATE
WoW	84 705	6.7%	15.9%	0.2	56 645 280	8.4%	15.7%	-0.1	5.6%
MoM	294 418	18.3%	17.3%	0.4	194 148 296	20.2%	17.5%	0.7	15.5%
YTD	3 483 869	3.2%	13.6%	-0.4	2 086 347 410	50.5%	14.1%	2.3	6.1%
MAT	4 903 435	6.2%	13.6%	0.4	2 633 896 769	38.7%	13.2%	1.9	3.1%
SULFARGIN
WoW	2 495	4.2%	0.6%	0	1 421 597	2.9%	1.0%	-0.1	7.1%
MoM	10 989	-30.2%	0.7%	-0.4	6 060 055	-23.9%	1.2%	-0.4	5.4%
YTD	114 039	-3.2%	0.8%	0	58 483 930	2.9%	1.2%	0	-8.5%
MAT	160 379	-3.2%	0.9%	0	81 420 135	3.5%	1.2%	0.1	-8.7%
VIPROSAL
WoW	21 981	11.3%	2.5%	0.1	8 282 130	9.4%	2.4%	0	5.7%
MoM	65 120	-16.6%	2.1%	-0.6	25 130 486	-19.8%	2.1%	-0.7	7.1%
YTD	891 303	11.0%	2.9%	0.3	362 854 326	20.2%	3.1%	0.3	-1.9%
MAT	1 331 679	11.3%	3.2%	0.4	532 338 577	17.8%	3.4%	0.4	-4.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	83 791	-7.0%	53.9%	-4.1	39 500 905	17.4%	82.0%	1	0.1%
KAPSIKAM	740 614	-0.8%	2.6%	0	307 317 989	-0.9%	2.7%	-0.2	-2.0%
MILDRONATE	3 483 869	3.2%	13.6%	-0.4	2 086 347 410	50.5%	14.1%	2.3	6.1%
SULFARGIN	114 039	-3.2%	0.8%	0	58 483 930	2.9%	1.2%	0	-8.5%
VIPROSAL	891 303	11.0%	2.9%	0.3	362 854 326	20.2%	3.1%	0.3	-1.9%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	111 328	-11.7%	52.6%	-5.9	51 461 500	13.2%	81.0%	0	-1.8%
KAPSIKAM	1 058 769	-4.8%	2.7%	0	436 147 379	-4.6%	2.9%	-0.3	-4.2%
MILDRONATE	4 903 435	6.2%	13.6%	0.4	2 633 896 769	38.7%	13.2%	1.9	3.1%
SULFARGIN	160 379	-3.2%	0.9%	0	81 420 135	3.5%	1.2%	0.1	-8.7%
VIPROSAL	1 331 679	11.3%	3.2%	0.4	532 338 577	17.8%	3.4%	0.4	-4.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	2 507	45.7%	56.8%	10	1 219 615	54.6%	84.6%	7	20.2%
KAPSIKAM	22 691	8.3%	2.7%	0.1	8 782 570	8.4%	2.6%	0	5.7%
MILDRONATE	84 705	6.7%	15.9%	0.2	56 645 280	8.4%	15.7%	-0.1	5.6%
SULFARGIN	2 495	4.2%	0.6%	0	1 421 597	2.9%	1.0%	-0.1	7.1%
VIPROSAL	21 981	11.3%	2.5%	0.1	8 282 130	9.4%	2.4%	0	5.7%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	7 637	18.0%	49.7%	0.2	3 552 469	16.8%	79.8%	-0.1	17.6%
KAPSIKAM	65 664	5.2%	2.2%	-0.1	25 946 790	3.3%	2.3%	-0.1	7.7%
MILDRONATE	294 418	18.3%	17.3%	0.4	194 148 296	20.2%	17.5%	0.7	15.5%
SULFARGIN	10 989	-30.2%	0.7%	-0.4	6 060 055	-23.9%	1.2%	-0.4	5.4%
VIPROSAL	65 120	-16.6%	2.1%	-0.6	25 130 486	-19.8%	2.1%	-0.7	7.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца